Shotgun Advertising may be getting out of hand. What is it? Ok, fair question. It is when you have a company that takes key words and just matches up an advertiser with it without considering the context. . We don’t normally comment on many advertisements and we could hardly care less about ads on web pages. Our policy is simple. If a company has to use deceptive practices to get our attention, we simply will not do business with said company. Spam is the clearest example. However, while reading a news story today about a bomb on a an English plane landing in Italy we noticed something odd about the website.
Lets take a closer look at the ads by Findology:
OK, we can maybe see how you might want to go to Lycos and look for more on Emergency Landings, BUT, do you really want to go SHOPPING for an engine failure at MonsterMarketplace.com?
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